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Buying Wild Living products provides the economic incentive for East African people to actively conserve their natural resources.

Effectively linking
the health of the environment to people's continued prosperity.

Funding development in a dignified and self sufficient manner that changes people's lives forever!

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Wild Gum Arabic Sweets One of the few, if not only, sustainable resources being produced in the arid dry lands of northern Kenya, Somaliland, Somalia, Ethiopia and Sudan is Gum Arabic from the Acacia senegal savannah forests. Whilst other natural resources are being decimated the Acacia savannah forests are being protected due to the gum naturally extracted from its bark.
Wild Gum Arabic Sweets Unfortunately, such a beneficial resource is only achieving a fraction of its conservation and development potential. Whilst Gum Arabic maintains a large premium on the international market, little processing or value addition is undertaken in East Africa. As such, rural pastoralist harvesters sell at low prices to exporters who process predominantly in Europe for premium high value.
Wild Gum Arabic Sweets To realize a greater proportion of the end market value of Gum Arabic for the conservation and development of East Africa, one enterprising company, SAFARI has developed a range of confectionary sweets. By adding the raw gum into a final consumer product, a larger proportion of the end value of Gum Arabic remains within East Africa.
By buying this unique product you are not only enjoying its natural benefits, you are also assisting local people to safeguard the Acacia savannah forests they are made from.

Funding development in a dignified and self-sufficient manner that changes peoples lives forever!